Project:

Guinness 6 Nations  /

Client:

/ Guinness

Fields of activity:

/ Creative Design
/
Poster adapts

/ The campaign seeks to capture the attention of GUINNESS SIX NATIONS’ fans and championship “flirts” and direct them to pubs or stores where they can catch a live match or grab a pack of Guinness.

/ Appearing across more than 1,600 digital sites across the country, the campaign features multiple different triggers and dynamic creative executions, based on location and the time of the week.

/ Screens near to pubs showing matches are automatically served ads featuring directional messaging to the nearest venue,
as a match approaches. POS screens close to major off-trade retailers feature two different creative executions
a countdown to match kick off from the day before and a grab a pack message.