Branding for new smart-building
on 12 New Fetter Lane /


/ Bird&Bird

Fields of activity:

/ Brand Concept
Creative adapts
/ Print & digital collateral
/ Illustration

A number of things have been designed for the interior of the new building, consisting of 129 applications of frosted glazing and one application for the ground floor light wall /

The frosted glazing designs were applied to meeting rooms, flexible meeting rooms, print hubs and floor elevator entrances, each of which had its own unique variants of design /

These were designed to fall in line with the 12NFL aesthetic, however slight alterations were made to ensure the designs don’t clash with the interior decor of the building /

They’ve also taken inspiration from the architecture of the building. With its triangular footprint and rotational build centered around the vertical apex located at on the South side of the building, the designs borrow from this angular nature. Furthermore, it takes inspiration from how the exterior facades reflect light as the sun moves through the sky during the day /

A floor within the building, the eleventh is a place to greet, eat and work collaboratively /

A logo for eleven has been designed for it, as well as a sign made of brushed and sandblasted steel /